Seeing as influencers and micro-influencers have become part of an overall marketing strategy for the hospitality industry and as the influencer movement starts to mature, we look at the top social media accounts that we suggest all hoteliers should be following.


Promote your news and offers with VisitBritain, Britain’s tourism agency. Particularly target their business arm which is responsible for marketing Britain all over the world.


Offers travel tips and news, destination ideas, trip inspiration and more, so be sure to get your content on their site and engage with their readers. The Editors deliver well-crafted content on everything travel related. They keep the conversation going with readers, making the account lively, informative and entertaining. We love! @ScarlettPRLoves


Hotel Industry magazine is a must for hotels owners and management. It is a leading resource for the UK hotel sector, providing intelligent insight and a voice for the hotel industry.


World Travel Market is one of the largest exhibition on travel in the world. This year it is taking place at London Excel from 6th – 8th November #WTMLDN


Obviously one of the most well-known trade publications in the hospitality industry but a definite read when finding out the latest industry news, views and trends. They support our clients regularly, so thank you!


Another excellent resource for the hospitality industry, offering more of a global perspective. With breaking news, expert industry insights, events, appointments, openings, jobs, training and more.


The Sunday Times Travel magazine is an award-winning, glossy monthly travel magazine for consumers looking for luxury holidays, adventure travel, off the beat and track as well as ideas and inspiration for their next holiday.


The world’s largest travel site. Enough said!


News feed from leading UK trade magazine Travel Weekly. Aimed at tour operators and those in the travel industry.


Another of Scarlett PR’s favourites. This handle offers, travel inspiration from the Editors of Condé Nast Traveller UK. One of the largest consumer travel magazines in the UK. Engage with them and be on their radar!

Should you wish to connect with Scarlett PR & Marketing, find us @ScarlettPRLoves 

Tel: 01372 200 111