What are the 5 words that best describe you?
Energetic, Direct, Time-Generous, Learning
Which publications online and offline do you enjoy reading and why?
The Huffington Post, contrarian journalism based on truth and Conde Nast Traveller, because everyone likes to dream!
Who is the target audience for The Massage Company?
30-60 year old, regular mainstream people
What are your working on currently?
Locking down all our processes to open our first franchise and occasionally my windsurfing techniques.
What has been your best career moment?
Leading a 100-strong resort team out of a ‘poor’ rating to an ‘excellent’ rating for a company called Sunsail Sailing Holidays. I was only 26 and they gave me their largest resort in Greece to manage. Their faith in me was scary and was repaid. Here’s hoping The Massage Company will supercede that.
Who inspires you?
Bear Grylls – straight talking, risk taking and helps make luck fall his way.
Where are you happiest?
On the water or under it.
Who would be your number one dinner guest be and why? (they can be past or present)
Joe Simpson, from ‘Touching the Void’ fame. He has so many anecdotes on life that I love to use. I would want to know why he made some of the decisions he made. My favourite is ‘Listen to the Voices’ – when you sense something, trust your instincts.
If you had to ask Scarlett PR one question what would it be?
How do I make The Massage Company™ a total game-changer and destination employer in the eyes of the thousands of massage therapists across the UK?
Oh eek! So wanting to attract employees rather than press. We’d suggest a focus on winning awards then. Start ups that are going places, are very enticing to future employees. We’d also suggest working with influencers, encouraging the use of hashtags such as: #massage #massagetherapy #hiring. Influencer marketing is the new ‘word of mouth’.