Case study – Spa September Influencer Evening

September saw Scarlett PR run a highly successful local influencer evening for client of 9 years, Galgorm Resort & Spa in Northern Ireland.

THE OBJECTIVE 

Increase brand awareness of Galgorm Resort & Spa’s – Spa September initiative, exploring differing aspects of mindfulness, wellbeing and relaxation through workshops, expert talks and skincare demonstrations, using influencer marketing.

THE CONCEPT 

Encourage influencers to create content which expresses their individuality and what wellbeing means to them, whilst highlighting Spa September’s schedule of events and the spa client’s award winning world class facilities.

THE CAMPAIGN 

Scarlett PR sourced x 25 relevant influencers to attend an informative yet pampering evening, in order to each produce a blog review as well as social media support in the form of Instagram posts and stories, Twitter and Snap Chat posts.

The entire campaign was co-ordinated and run by Scarlett PR which included sourcing, confirming and briefing all influencers for the event.

THE RESULTS 

The influencers selected, produced high quality creative content with fantastic engagement, driving valuable traffic to our client’s website.

TOTAL CAMPAIGN REACH – 107,201 + 

TOTAL INSTAGRAM ENGAGEMENT – 2,920 + 

INSTANT INCREASE IN CLIENT INSTAGRAM PROFILE VIEWS – 4,393 

Scarlett PR went one step further with Spa September activity, when we invited SpaBreaks.com celebrity ambassador, Denise van Outen to partake in their Massage-athon fundraising initiative at client property, Galgorm Resort & Spa. 

Denise posted no less than x 6 Instagram posts whilst at Galgorm to her 231k followers! 

If you’d like to implement an influencer marketing campaign, do get in touch for a free consultation – Scarlett PR & Marketing. 

Tel: 01372 200 111 / E: Juliet Wheater – juliet@scarlettpr.co.uk