Celebrity Case study – Denise van Outen, Ambassador of Spa Breaks.com

Spa Breaks.com rolled out an awareness initiative for a nationwide Massage-athon, whereby spas up and down the country, welcomed customers to enjoy a massage at a particular time on a particular day.

Scarlett PR took the opportunity of inviting SpaBreaks.com celebrity ambassador, Denise van Outen to partake in the fundraising initiative at client property, Galgorm Resort & Spa near Ballymena. A great synergy for the Irish hotel & spa, as not only is Denise the face of Spa Breaks.com but also a panellist on the home turf TV show, Ireland’s Got Talent.

Denise stayed and enjoyed Galgorm Resort & Spa and posted no less than x 6 Instagram posts whilst at Galgorm to her 231k followers! With x 6 Twitter posts, resulting in combined AVE of £41,162!! 

The Daily Mail, The Daily Express and Little London magazine picked up the story also. (See the blog post Spa September for more). 




If you’d like to implement a celebrity or influencer digital marketing campaign, do get in touch for a free consultation. 

Juliet Wheater is the Health & Wellness Director on: 01372 200 111 

juliet@scarlettpr.co.uk / @julietscarlettpr