Have you recently refurbished your spa? Are you working with a new product house, perhaps you’ve introduced new treatments? Perhaps you have a fantastic Spa Director at the helm or have welcomed many more new therapists?
The value derived from winning an industry award can provide both short and long term PR messages. Entering and subsequently winning awards, sets your spa apart from the competition. Awards and recognitions should be an important part of any business as the positive PR which accompanies an award, provides increased credibility.
Scarlett PR currently works with the World Luxury Restaurant & Spa Awards which are due to take place on the 14th July 2018 at spa client, Galgorm Resort & Spa. Some spas that I speak to are often worried that they won’t win and that is seen as a failure but far from it, even the process of entering awards can be good for spas and their therapists. Below find 10 benefits of entering business/industry awards:
The research and evidence based compilation aids identification and a greater understanding of key performance areas. It can also highlight where improvements need to be made.
Elevate Brand Profile & Recognition
Awards can raise the credibility of your spa, its brand and products. An award also increases brand visibility.
Educate and attract
Industry and local awards can draw new customers and new quality applicants with the bonus of talent retention.
Awards provide team pride, which can also build motivation within your employees as well as better engagement, inclusion and productivity.
Increase customer loyalty and satisfaction
There is an increased customer awareness, recognition and credibility which in turn increases client trust and loyalty which ultimately drives sales.
This additional press coverage can be used for both internal and external publicity and generally speaking, the spa award organisers themselves provide good PR support also. The award logo can be displayed on the spa’s website homepage with a big ‘push’ on all social media platforms. Perhaps attach an online competition to celebrate the win. Additional benefits can also come from displaying the accolade within the spa and on all business communications and corporate documents.
Being present at award ceremonies allows the opportunity of meeting new prospects and renewing old acquaintances regardless of being shortlisted or winning. Reward staff with a ticket to the event and take press and influencers as your guests also.
Establishing a Niche or Unique Selling Point
By selecting the category carefully you can create a niche and generate good news stories which can help your spa stand apart from competitors. There are usually many differing categories from: Customer Service, Ethics, Growth, Leadership, Innovation, Products, Employment Excellence etc
It can be a time consuming exercise but winning or indeed being shortlisted will provide many benefits. So what are you waiting for!
Should you wish to discuss a PR & Social media strategy for your spa, please contact, Health & Wellness Director
Juliet Wheater: 01372 200 111 / M: 07747 867 440
firstname.lastname@example.org / @julietscarlettpr